Cape & Coast Bank Recognized for Rebrand and Launch Campaign
by National and Regional Banking Organizations
Cape & Coast Bank today announced that its rebrand and launch campaign in Fall 2025 have earned recognition from the New England Financial Marketing Association (NEFMA) and the American Bankers Association (ABA). The bank won a
“NEFFIE Award” in the Branding (Agency) category and was named a finalist in the Employee Engagement category of the 2026 ABA Bank Marketing Excellence Awards.
“These recognitions reflect the care and collaboration that went into introducing Cape & Coast Bank to our employees, clients, and community,” said Erik Porter, President and CEO at Cape & Coast Bank. “Our rebrand was an opportunity to celebrate who we are and reaffirm our commitment to Cape Cod. We’re proud of the team members and partners who helped bring that vision to life, while keeping the people we serve at the heart of the effort.”
The NEFFIE Awards recognize outstanding achievements in financial marketing across New England, celebrating creativity, innovation, and measurable impact. The Branding category honors the strategy, process, and results behind a new brand, brand realignment, or rebrand. This year’s awards were held in conjunction with NEFMA’s Fall Conference in Natick, Mass., on October 8 and 9.
Cape & Coast Bank developed the rebrand and launch campaign in partnership with RDW Group, which served as agency of record. BriMedia served as the bank’s video production partner, and Dan Cutrona created the campaign’s photography.
John Cooke, First Vice President – Marketing Officer at Cape & Coast Bank, was also invited to join the Friday morning panel featuring a select group of this year’s NEFFIE recipients. The discussion offered an opportunity to share insights into the bank’s winning project, launch campaign, and work with fellow financial marketing professionals.
The ABA recognition honored the Cape & Coast Bank rebrand internal roll out. The Employee Engagement category recognizes campaigns that informed, inspired, and engaged employees while advancing organizational culture and business objectives. Cape & Coast Bank was one of five finalists in the category, which is part of ABA’s national program recognizing excellence in bank marketing.
The recognitions follow the bank’s recent celebration of its first year under the Cape & Coast Bank brand, a milestone marked by employee and client celebrations and an expanded commitment to community giving.