About Reel Island

Reel Island Co. has become a favorite destination for coastal style across Cape Cod, offering a curated collection of apparel, footwear, accessories, and lifestyle brands that capture the spirit of New England waterfront living. Owned by Kaitlyn and Avi Benyamin, the family-operated business has grown to five locations in Falmouth, Hyannis, Osterville, Martha's Vineyard, and Plymouth, with each store reflecting the unique character of its community.

Known for its welcoming atmosphere and personalized customer service, Reel Island Co. carries popular brands including Lilly Pulitzer, Tommy Bahama, Huck, Jack Rogers, and Blanco by Nature, alongside its own locally inspired apparel. The company also offers in-house design and printing services, creating custom clothing for businesses and organizations throughout the region.

What truly sets Reel Island Co. apart is its commitment to creating a positive shopping experience. Kaitlyn and her team are known for helping customers find pieces that make them look and feel their best, fostering lasting relationships with both year-round residents and seasonal visitors. By combining quality products, local creativity, and a passion for the coastal lifestyle, Reel Island Co. continues to be a go-to shopping destination for anyone looking to bring a piece of Cape Cod home. Reel Island Co. is open 7 days a week from 9AM-10PM at all five of their locations.